As a talented and successful sales professional for a local auto supply shop, William Acker of Miami University understands the importance for salespeople of maintaining and following a strong code of ethics. As he knows, sales professionals are far too often wrongly stigmatized for lacking scruples, or for their willingness to do anything just to complete the sale. It is Acker’s hope to help restore the a good name to what can be a noble and reputable profession, one that performs an important and integral function in the world of commerce.
As William Acker of Miami University knows all too well, selling is indeed an art form, one that requires the formulation of a strong framework and key strategy in order to achieve any sort of success. Acker has composed a small pamphlet of what he believes makes a good salesperson great; rules, strategies and an ethical code that help to provide both guidance and contingencies throughout a professional salesperson’s career.
Salespeople, says William Acker of Miami University, must first and foremost have confidence in themselves; the self-esteem and self-respect that is essential to professional success in any occupation. Sales, as he knows, requires one-on-one communication with a variety of different people on a daily basis, and there is no time for self-doubt or second guessing with the fast pace of the modern sales environment. A salesperson must also have the people-related navigational skills necessary to to place themselves in many different sets of shoes; the ability to listen to and absorb what people of many different ‘ilks’ and situations have to say.
As William Acker of Miami University knows all too well, selling is indeed an art form, one that requires the formulation of a strong framework and key strategy in order to achieve any sort of success. Acker has composed a small pamphlet of what he believes makes a good salesperson great; rules, strategies and an ethical code that help to provide both guidance and contingencies throughout a professional salesperson’s career.
Salespeople, says William Acker of Miami University, must first and foremost have confidence in themselves; the self-esteem and self-respect that is essential to professional success in any occupation. Sales, as he knows, requires one-on-one communication with a variety of different people on a daily basis, and there is no time for self-doubt or second guessing with the fast pace of the modern sales environment. A salesperson must also have the people-related navigational skills necessary to to place themselves in many different sets of shoes; the ability to listen to and absorb what people of many different ‘ilks’ and situations have to say.